Building a community driving the future of eCommerce.

For the 25th anniversary of the Argentine Chamber of Electronic Commerce (CACE), we led the full communication and coverage strategy of the country’s most important digital commerce event.

The campaign combined institutional and dynamic content: live stories, POV reels, speaker interviews, and post-event videos. The strategy highlighted CACE’s key spaces — exclusive members’ lounge, IT Camp, plenaries, and stand — while showcasing networking moments and community spirit.

By positioning CACE as a driving force behind innovation and professionalization of the digital ecosystem, the event became not only a celebration but also a milestone in consolidating 25 years of building Argentina’s digital economy.

Project
eCommerce Day

Year
2024

Location
Buenos Aires | Argentina

Creative Process

  • What was the challenge?

    The eDay is one of the most important e-commerce events in Latin America, co-organized by CACE (Argentine Chamber of E-Commerce) and the eCommerce Institute. It gathers industry leaders, CACE members, and key stakeholders nationwide. In 2024, the eDay coincided with CACE’s 25th anniversary, making it a unique opportunity to reinforce institutional messages, strengthen the community, and highlight its role in driving Argentina’s digital economy.

    Objectives

    • Position CACE’s presence at the event: VIP space, plenary sessions, IT Camp, CACE stand (with Oculus activity), and afternoon talks in auditoriums A and B.

    • Highlight CACE’s team in networking and interaction moments.

    • Showcase industry stands and activities, reinforcing CACE’s role in building the digital commerce ecosystem.

    • Communicate 25 years of impact, professionalizing and expanding digital business across Argentina

  • What was the idea?

    The coverage was designed to combine institutional content (reinforcing CACE’s identity and key messages) with dynamic, engaging narratives adapted to different platforms (Instagram, LinkedIn).

    The idea was to bring the event to life through:

    • POV-style reels and stories, making the audience feel part of the experience.

    • Speaker interviews and behind-the-scenes storytelling, humanizing the event.

    • Networking and team-focused content, showcasing the community spirit of CACE.

    • A visual narrative aligned with CACE’s 25th anniversary, celebrating its role as a key player in Argentina’s digital economy.

    Phase 1 — Pre-Event Planning

    • Development of content strategy and event coverage plan.

    • Preparation of influencer/host with training and key messaging.

    • Coordination with CACE’s communication team.

    Phase 2 — Event Coverage

    • Morning: Stories introducing plenary speakers, short interviews after each session.

    • Afternoon: General coverage of stands, CACE spaces, and networking areas.

    • Real-time content published on Instagram & LinkedIn Stories/Feed.

    • Recording of raw material for reels and post-event content.

    Phase 3 — Post-Event Delivery

    • Within 24h: Delivery of 2 edited reels summarizing the event.

    • Post-event content: Team highlights video (“Thanks for making it possible”), speaker clips, and talk recaps.

    • Delivery of raw footage for CACE’s internal and future use.

  • Deliverables

    • Social media coverage strategy (Instagram & LinkedIn).

    • Real-time stories and posts during the event.

    • POV-style reels summarizing the experience.

    • Video interviews with speakers.

    • Post-event video package, including team highlights and content for CACE’s 25th anniversary.

    • Full coordination with CACE’s communications team and dedicated audiovisual crew.

  • What was achieved?

    The coverage positioned CACE as a central voice of the digital commerce ecosystem, celebrating its 25 years of leadership while engaging members and the wider audience with dynamic, people-centered storytelling.

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