Designing brand experiences that reconnect with nature.

The proposal was bring nature closer to the WeWork Buenos Aires workplace, creating experiences that promote well-being, creativity, and connection in people's daily lives.

Project
Nature workshops

Year
2019

Location
Buenos Aires | Argentina

Creative Process

  • What was the challenge?

    The proposal was to bring nature closer to the offices to improve people's well-being on the daily routine.

  • What was the idea?

    We designed LIF Plant Boutique, a series of immersive workshops in which participants learned to create living paintings with small plants—mini succulents and fertile plants—that require conscious attention and care.

  • How was it executed?

    In a relaxed, quiet, and focused environment, participants were able to reconnect with nature, enjoying a space for creativity and calm within the workplace. The creative process became a tool for personal expression, imagination, and shared enjoyment.

  • What was achieved?

    The workshops not only offered a moment of pause and relaxation, but also fostered a connection with nature in the office routine, transforming the perception of the workplace into a more humane, inspiring, and healthy one.

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Strategic communication for e-commerce experiences.

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Organic Flow design amid Patagonian nature.