Designing brand experiences that reconnect with nature.
The proposal was bring nature closer to the WeWork Buenos Aires workplace, creating experiences that promote well-being, creativity, and connection in people's daily lives.
Project
Nature workshops
Year
2019
Location
Buenos Aires | Argentina
Creative Process
-
What was the challenge?
The proposal was to bring nature closer to the offices to improve people's well-being on the daily routine.
-
What was the idea?
We designed LIF Plant Boutique, a series of immersive workshops in which participants learned to create living paintings with small plants—mini succulents and fertile plants—that require conscious attention and care.
-
How was it executed?
In a relaxed, quiet, and focused environment, participants were able to reconnect with nature, enjoying a space for creativity and calm within the workplace. The creative process became a tool for personal expression, imagination, and shared enjoyment.
-
What was achieved?
The workshops not only offered a moment of pause and relaxation, but also fostered a connection with nature in the office routine, transforming the perception of the workplace into a more humane, inspiring, and healthy one.