As a natural extension of Óptima Visión, the café needed a redesign that would unify the optical and gastronomic experiences under one language.
The challenge was to improve circulation, service, and customer experience, while creating a space aligned with the brand’s identity.

The concept was to create a minimalist, functional café that highlighted the gastronomic offer while seamlessly integrating with the optical store.

The strategy included:

• Improving circulation for staff and clients.

• Expanding the bar to strengthen the take-away service.

• Organizing the entrance and display to simplify the visual experience.

• Integrating the café with the optical store through consistent design language.

This phase was developed in collaboration with interior designer Aldi Alegre.

• Space survey, needs assessment, and user flow studies.

• Redesign of entrance and circulation for functionality.

• Expanded bar and service area, adding new storage solutions.

• Incorporation of exhibition gondola to optimize space.

• Visual unification of optical and café areas under a cohesive style.

What was achieved?

• A renewed café identity, minimalist and functional.

• Improved service flow and take-away capacity.

• Seamless integration between optical and gastronomic spaces.

• A more coherent brand experience, where lifestyle and design merged in one place.