Crafting brand identity through space.
A redesign of the café and entrance to integrate service, identity, and customer experience. The result: a minimalist space where optics and gastronomy meet under one brand language. We worked with local artists on a mural intervention that would convey the Patagonian imprint upon entering the place.
Project
Coffee bar La Compañía
Year
2023
Location
Bariloche - Patagonia | Argentina
Creative Process
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As a natural extension of Óptima Visión, the café needed a redesign that would unify the optical and gastronomic experiences under one language.
The challenge was to improve circulation, service, and customer experience, while creating a space aligned with the brand’s identity. -
The concept was to create a minimalist, functional café that highlighted the gastronomic offer while seamlessly integrating with the optical store.
The strategy included:
Improving circulation for staff and clients.
Expanding the bar to strengthen the take-away service.
Organizing the entrance and display to simplify the visual experience.
Integrating the café with the optical store through consistent design language.
This phase was developed in collaboration with interior designer Aldi Alegre.
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Space survey, needs assessment, and user flow studies.
Redesign of entrance and circulation for functionality.
Expanded bar and service area, adding new storage solutions.
Incorporation of exhibition gondola to optimize space.
Visual unification of optical and café areas under a cohesive style.
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What was achieved?
A renewed café identity, minimalist and functional.
Improved service flow and take-away capacity.
Seamless integration between optical and gastronomic spaces.
A more coherent brand experience, where lifestyle and design merged in one place.